ATF Medical Is More Passion Than Career for Rick Wyche

Thursday, January 27th, 2022

In case you’re wondering if ATF Medical supports upward mobility among its employees, the answer is YES! Rick Wyche has been promoted to Executive Director of Sales, Marketing & Business Development.

Rick joined the company as an intern while still in college, checking insurance benefits and performing basic customer service. Over the years he’s held a number of roles, from cold-calling prospects to evaluating seriously injured workers for sophisticated medical equipment.

Along the way, he received Assistive Technology Professional (ATP) and Certified Environmental Access Consultant (CEAC) credentials. Now part of the company’s senior leadership team, Rick is ATF Medical’s Executive Director of Sales, Marketing & Business Development.

“ATF Medical gave me the opportunity to grow within the same organization,” Rick said, whose degree from George Mason University is in Conflict Resolution.

He said that Sid (Glover) is a great mentor who really took the time to show him what he needed to know.

“This work is never boring and it’s always challenging,” Rick said. “Each injured worker is unique and has specialized equipment and adaptive housing needs. Manufacturers come out with new features every year. There is always something to learn and there is always room to grow.”

Most rewarding to Rick is the ability to dramatically improve an injured person’s life. “We help some people who cannot get outside or even out of their beds. It’s incredible to watch them return to their lives, partly through our equipment and home modifications. Seeing them move around safely and independently and enjoy life more means everything.”